Legal notice

 


INTRODUCTION

This Privacy Policy explains how WellPup ("we," "our," or "us") collects, uses, and protects your information when you visit trywellpup.com or purchase from us.

By using our site, you agree to the practices described here. If you don't agree, please don't use our site.

1. INFORMATION WE COLLECT

Information you give us directly:

  • Name, email address, phone number
  • Shipping and billing address
  • Payment information (processed securely through Shopify; we never see or store your full card number)
  • Account login credentials, if you create an account
  • Communication you send us (emails, chat messages, reviews)

Information collected automatically when you visit our site:

  • IP address and approximate location
  • Browser type and device information
  • Pages you visit, time spent, links clicked
  • Referring website
  • Cookies and similar tracking technologies

Information from third parties:

  • Order details from Shopify
  • Marketing data from advertising partners (Meta, Google, TikTok)
  • Reviews and feedback from review platforms

2. HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and ship your orders
  • Send order confirmations, shipping updates, and customer service responses
  • Improve our products, website, and customer experience
  • Send marketing emails (only if you opt in — and you can unsubscribe anytime)
  • Detect and prevent fraud
  • Comply with legal obligations
  • Personalize your experience and show relevant ads

We never sell your personal information to third parties.

3. SHARING YOUR INFORMATION

We share information only with:

  • Service providers who help us operate (Shopify, payment processors, shipping carriers, email platforms, analytics tools)
  • Legal authorities when required by law (subpoena, court order, fraud investigation)
  • Successor entities in the event of a business sale or merger

All service providers are contractually required to protect your data and use it only for the purposes we specify.

4. COOKIES AND TRACKING

We use cookies and similar technologies to:

  • Keep you logged in
  • Remember items in your cart
  • Analyze how the site is used
  • Show relevant ads on other websites

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

We use the following analytics and advertising tools:

  • Google Analytics
  • Meta (Facebook) Pixel
  • TikTok Pixel
  • Klaviyo (email marketing)
  • [Add any others]

5. YOUR PRIVACY RIGHTS

Depending on where you live, you may have the right to:

  • Access the personal information we have about you
  • Correct inaccurate information
  • Delete your information (with some legal exceptions)
  • Opt out of marketing emails
  • Opt out of the sale or sharing of personal information (CCPA)
  • Data portability (GDPR)

6. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information we collect
  • Right to delete your information
  • Right to opt out of the sale of personal information (we don't sell, but you can confirm this)
  • Right to non-discrimination for exercising your rights

7. EU PRIVACY RIGHTS (GDPR)

If you're in the European Economic Area, UK, or Switzerland, you have rights under GDPR including access, rectification, erasure, restriction, portability, and objection. Our legal basis for processing your data is contract performance (to fulfill your order), legitimate interest (to operate our business), and consent (for marketing).

You also have the right to lodge a complaint with your local data protection authority.

8. DATA RETENTION

We keep your information as long as needed to:

  • Fulfill your orders and provide customer service
  • Comply with legal obligations (tax, accounting, fraud prevention)
  • Resolve disputes

When information is no longer needed, we delete or anonymize it.

9. CHILDREN'S PRIVACY

Our site is not intended for children under 13. We don't knowingly collect information from children under 13. If you believe we have, please contact us and we'll delete it immediately.

10. SECURITY

We use industry-standard security measures (SSL encryption, secure payment processing, restricted internal access) to protect your information. However, no system is 100% secure. We can't guarantee absolute security but we do everything reasonable to protect your data.

11. CHANGES TO THIS POLICY

We may update this policy from time to time. When we do, we'll update the "Last Updated" date at the top. Material changes will be communicated via email or a prominent notice on our site.